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American Foundation for Suicide Prevention

Established in 1987, the American Foundation for Suicide Prevention (AFSP) is a voluntary health organization that gives those affected by suicide a nationwide community empowered by research, education and advocacy to take action against this leading cause of death.

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New York, NY

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Services we provided

  • Influencer Marketing Campaign
  • Content Creation
  • NFT Activation
  • 220k Crypto Donation

Out of the Darkness

Thropic and AFSP first collaborated on a social awareness campaign in September 2020 for the annual Out of the Darkness Experience. Thropic generated co-branded marketing collateral that influencers used to promote on social media.

The campaign generated thousands of impressions and funds raised for AFSP.

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Trippy Bunny Tribe

Trippy Bunny Tribe, an NFT project built on Solana, minted 1,100 NFTs and The project sold out in 12 seconds and donated all of its mint sale proceeds to suicide prevention. Thropic coordinated with the American Foundation for Suicide Prevention and Trippy Bunny Tribe to facilitate the donation as GUSD.

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